How a mascot can improve your business

Here are a number of ways that a character costume can benefit your business:
1. Increased exposure of company

Highly effective in creating awareness, building loyalty and importantly, selling the product
Mascots create media exposure and excitement. At community events, the mascot is often photographed for print media or filmed for TV news

2. Appeal to the human psyche

A mascot’s personality can distinguish a brand.
I.e. The Mack Trucks bulldog mascot evokes toughness and strength

3. Build brand recognition of a product

Generate goodwill for the brand
Act as an ambassador for the brand by providing a voice for the company’s social conscience
Can act as a rallying icon for community identification (for example, baseball fans doing the “Tomahawk Chop”)
Create a more memorable marketing hook for promotional campaigns

4. Serve as the vehicle to quickly remind customers who you are and what you stand for

They create the necessary positive image need for a message campaign to be a success

5. Attract new potential customers to learn more about your company

6. Incentive to get families to visit

7. Used as an educational tool and conveys a message

8. Create enthusiasm for any sporting event, fundraising event and participation in a program